Planning and Leadership
Designing an experience can be complicated and requires the management of multiple stakeholders and project members. I apply the agile principles to all my design projects, moving fast and delivering often.
With experience as a design director, I can create clear plans for execution and ensure the project advances smoothly. I can brief team members and communicate clearly project goals and KPIs.
The practice of design research varies based on the project. I have experience conducting various forms of qualitative research including user interviews, observation, and contextual inquiry. I know how to plan the necessary research projects and source users for the research.
I have experience analyzing user data and compiling the research into actionable metrics. I can create personas and user needs statements that are actionable and measurable.
The first phase of design is ideation, where team members generate quantities of solutions and features aimed at improving an experience. I can create wire frames, sketches, mockups, and models to represent the potential ideas.
As the project enters it's later stages, I create highly detailed mockups and prototypes. I have experience using Balsamiq and Invision to create interactive mockups that can be tested with users. I am highly skilled at creating 3D renderings and prototypes for physical products.
Once sufficient prototyping is completed, I conduct strategic evaluation of the product or experience. I have applied heuristics and design principles to evaluating designs without users to save time and money.
I have experience testing products with users and know how to construct controlled and accurate user experiments. I can then compile the findings into actionable information for the following design cycle.