Design Process

RESEARCH 

The design starts with a research phase to better define the problem. This consists of looking at secondary studies as well as deep primary market research. The findings are converted into needs that inform decisions as well as build empathy.

Prototype

Once insight is obtained, we start generating potential solutions, exploring all the possibilities that align with business, technical, as well as customer needs. Low to high fidelity prototypes are built to answer different questions at various stages.

Test

We return to users with tests to answer the question of whether our hypothesis is correct. The designs are tested for good usability and to discover any unseen needs from before. The goal is to simulate the experience. Once the ideas are thoroughly tested, we restart the design cycle to iterate on the solution.