About Me
I am a designer working at the intersection of innovation and technology. Throughout my career, I have led design research, concept development, prototyping, and branding for startups and Fortune 100 companies across industries in consumer, finance, technology, and life sciences. I’ve designed high-profile products including an app for GLP-1 patients and a COVID-19 vaccine ordering site. I completed my MS from MIT and received my BFA from RISD. Through my experiences, I have gained a broad skillset for executing the design process, working in interdisciplinary teams, and delivering innovative designs. Outside of work, I teach ceramics at a local ceramics studio.
Case Studies
Deloitte Vaccine Ordering Experience
New digital experience for ordering vaccines for a major pharmaceutical client.
Role: Senior Design Consultant
Skills: Product Design, UI/UX, Strategic Design, Discovery & Evaluative Research, Journey Mapping, Prototyping, Workshop Facilitation
Secure AI Labs
Product design for a blockchain powered health data platform.
Role: First Product Designer
Skills: Design Research, Workshop Facilitation, User Experience Design, Prototyping, Branding
Quantum Health
Leading design at a consumer health testing platform based out of China.
Role: Lead Designer
Skills: Project Management, Product Design, UI/UX, Design Research, Branding, Strategy, Industrial Design
Respezy
A COVID-19 tracking and planning app that gives users quantified risk assessments based on their activities.
QuanDx
User Interface and Branding design for a blood testing device.
Purchase Planner
An app to help make first-time large purchasing decisions.
Doblin Diabetes Challenge
Quick concepts using technology to address key issues diabetes patients face.
Testimonials
"Kevin is a highly competent designer and strategist. He provided a systematic approach to interpreting our design needs and produced a high-quality final product. He planned and facilitated design workshops that helped organize our ideas into an executable strategy. He effectively presented design deliverables and collected feedback at each touchpoint. He was well-organized and professional throughout the project and collaborated well with our team. I would highly recommend him for your next design engagement.”
Matthew X. Lei, CEO and Founder at QuanDx
“Kevin is a creative designer and entrepreneur! My co-founder and I were so impressed with not only the ideas he had for helping our startup present as a business but also his execution of those ideas. He managed and executed the redesign of our website, company logos, and branding. He even has great suggestions for new ideas of conducting user testing and market research. After getting feedback from users in Cambridge as well as aggregate website analytics, Kevin iterated and designed a great product with UI that really resonated with our customers. That Kevin Yu has the rare skill of combining design, business, and engineering. 10 out of 10. Would recommend.”
Anne Kim, Co-Founder and CEO at Secure AI Labs