Labs B Branding

Client: Beryl Labs

Budget: 120k RMB

Date: March - Oct. 2017

Scope: Research, Visual Identity, Video

Beryl Labs has been in the lab renovation business for nearly a decade, but they wanted to rebrand themselves as a design and project management service.

I was tasked with developing a brand strategy and building a unified aesthetic that would help communicate their service and values. We created a new brand identity with a logo and visual identity. We then produced a promotional video meant to introduce the service to prospective clients. I coordinated with a video production company, communicating our needs, and ensuring smooth production. We created a new brand presence that elevated the status of their service, attracting higher level clientele.