Deloitte - Doblin
Senior Consultant - Strategic Design
• Worked as a Senior Consultant within Deloitte’s Applied Design practice in the Strategic Design role
• Led the design workstream for Fortune 100 clients within healthcare, life sciences, financial services, and consumer technology
• Led design work including user research and testing, feature impact prioritization, journey mapping, service blueprinting, prototyping, UI/UX, product design, and ideation workshop facilitation
• Owned internal initiatives including a pro-bono ESG project, training for the Design pillar, and several proposals
• Mentored junior-level designers through projects and initiatives

MIT delta v Startup Accelerator
Founder & Fellow
• Admitted into the MIT delta v accelerator program for a concept about improving health behavior.
• Recruited a team of expert engineers, designers, and business leaders to be part of the team.
• Led customer research, product development, and strategic positioning through the accelerator.

Massachusetts Institute of Technology
Graduate Teaching Assistant
• Utilized both my technical and interpersonal skills to mentor students, assist instructors, and prepare curriculum.
• Responsibilities included assisting students with coursework in office hours, teaching lessons for software and physical tools, and leading design projects for the program.

Quantum Health量康
Design Lead
• Collaborated with software development, biotech, and marketing teams to design our health management app that was utilized by our internal
team and over 50,000 users
• Developed a home test kit that would allow users to self-collect and send their blood samples from their homes
• Defined our brand identity to be more approachable and reflective of our company values of better health through better data
• Developed and managed our brand guide, website, retail experience, and product packaging at a high quality and consistent aesthetic
• Conducted user research and strategic needs analysis that was implemented throughout all designs increasing our brand and product value

Kevin Yu Design
Independent Design Consultant
Brand Design
• Managed relationships with 22 different clients within health and biotech to help deliver quality designs in a professional and impactful way
• Executed the design of interfaces for health apps and medical devices that aligned with client’s design, technological, and business needs
• Helped clients engage with their users through structuring research and testing practices
• Led design thinking and branding workshops with clients to develop design strategies that aligned with their business needs
• Collaborated with internal client teams and contractors to deliver complete solutions to clients
• Presented design proposals and recommendations to clients ensuring the smooth progression and delivery of projects

Secure AI Labs
Product Design Manager
• Led design initiative for MIT privacy preserving data analytics startup, spearheading product and marketing experiences
• Redesigned user interface from low-fidelity user flows to quick wireframes, to a high-fidelity scalable design system
• Collaborated with development team for implementation, helping deliver a familiar and streamline user experience for data scientists
• Conducted primary and secondary research with data scientists to understand workflow, needs, and test the validity of product
• Communicated user research insights to product and strategy teams for key decisions
• Managed marketing strategy to generate customer leads and communicate business and product
• Executed marketing through designing brand assets and campaigns such as website, blogs, one-pagers, and explainer video

Creata
Product Development Intern
• Executed sketches, illustrations, exploded view drawings, material call-out drawings, quality
control tests, and prototypes for McDonald’s Happy Meal Toys
• Conceptualized toy prizes for Girl Scouts of America
• Moderated an ideation session that produced two products that were taken into later stage
development

LKK Design Co.
Industrial Design Intern
• Performed design work such as research, renderings, sketches, and presentations for
consumer and technology products including a rice-wine bottle and Bluetooth speakers
• Researched design thinking practices of IDEO and frog and presented best practices to LKK
product designers

Design

UI/ UX, Industrial Design, Graphic Design, User Research, User Testing, Facilitation, Presentation, Branding, Video, Illustration, Print Design, Sketching

Languages

English (primary), Mandarin (native speaker), Spanish (beginner)

Software

Sketch, Balsamiq, Invision, Figma, Figjam, Adobe: Illustrator, InDesign, AfterEffects, Photoshop, ExperienceDesign, Microsoft: Word, Powerpoint, Excel, Notes, Teams, Google Suite: Slides, Docs, Spreadsheet, Analytics