Secure AI Labs
First Product Designer
Timeline 4 months, 2019
Scope: Design Research, Workshop Facilitation, User Experience Design, Prototyping, Branding
Challenge
Secure AI Labs (SAIL) is a MIT startup building a privacy-preserving data analytics platform that uses federated learning and blockchain technologies. I was brought on as the first Product Designer to design the Alpha release of their product with completely new ways to work with data.
Approach
Understand the core technology and how it will translate to the final user experience of the product.
Conduct research on the end users (data scientists, data owners, admins / IT) to understand their workflow and test the desirability of the UI.
Collaborate with strategy, development, and technology experts to refine features for alpha release.
Design a visually branded and scale-able prototype for user testing, funding demos, and alpha release.
Outcome
Prototype was used to inform the alpha release of the product with a design system that was used for future releases.
SAIL was able to engage and secure their first pilot customer.
Prototype was used for presentation pitches to investors, helping secure a $1.2M funding round.
User Group Personas
User groups/personas for the platform.
User Flows
User flows for Data Owners and Data Scientists for the platform.
Solution Exploration Workshop
Brainstorming session with team members on data analysis solutions.
Early exploration of a potential interface that did not get selected.
Branding
Brand guide for visual identity that helped inform design system.
Design System
Design system made with accessible components used for building the alpha version of the product.
Prototype (Play Walkthrough Video)
