Shot Drop

Class Project

Collaborators: Shana Opperman, Priyanka Ray-Bura

Date: October - December 2018

Scope: User Research, Concept Generation, Sketching, Prototyping, Manufacturing, Business Model, Marketing, Sales

IDM’s second semester project brings students into the real world of entrepreneurship. We were challenged to design, manufacture, and sell 50 units of a product for a profit. I worked on building our venture with a Sloan MBA student and MIT engineering student.

We identified the opportunity area of shot glasses, something that can be novel and collectable. We spoke with over 30 users about what they would want in a shot glass set. We found that people wanted something social and unique that they could show off to their friends in a celebration or gathering. We generated over 100 different ideas and ultimately selected this one because of the magical experience, easy manufacturing, and business viability. We then designed the parts, sourced materials, and produced 70 units at MIT. We marketed and sold all our products at a %81 profit margin.